advertising教案（精选6篇）

advertising教案篇1

wordpower

teachingaims:

l       toreviewthewordformationandlearnmorecommonsuffixes

l       toexpandtheirvocabularyaboutsalesandmarketing

l       tocompletetheexercisesdesignedtoreinforcethewordstobelearntinthewordpowder

l       tohelpthemgrasptherulesofwordformationandlearnhowtoapplytheminenglishlearning

teachingdifficulties&keypoints:

²    howtomakeuseofwordformationtoenlargetheirvocabularyandimprovetheirreadingability

²    howtomakethestudentstorealizetherulesofwordformationanduseitto understandandremembernewwords

²    theusageofsomewords

teachingprocedure:

stepone:brainstorming

t:(greetthewholeclassasusual)sinceyouhavelearntmanyenglishwords.someofyoumaynoticethatevenifsomewordshavedifferentmeaningsandpartsofspeechtheysharesimilarspellingsjustasfollows:

happyàhappily,happiness

care àcareful,careless

act  àactor,action

t:(showtheaboveonscreen)youcanseetheyhavelettersincommon.thencouldyoushowmemoreexamples?

ss:…(letthemthinkaboutitforawhileandlateraskthreestudentsorsototelltheiranswers.)

t:welldone!sosometimeswecanaddsomeletterstotheendofacertainwordandwecangetanewword.nowpleasereadtheshortdialogue.fixyoureyesonthewordsinblueandtellmehowtheyareformed.

ss: 

rootwords addingletters

commerce àcommercial

persuade àpersuasive

excite àexciting

(thiscanhelpthemrealizetherulesofaddingsuffixeswhichisofgreathelptotheirvocabularyextension.)

steptwo:usingsuffixes

t:welldone!infactthelettersweaddtotheendofacertainwordarecalledsuffixes.nextlet’sgoontoreadthefollowingtable,therearesomeotherwaystoformadjectivesfromnounsandverbs.gothroughthetableanddiscussitwithyourpartnertoanswerthetwoquestionbelowthetable.

noun      +y

+ly

+ic

+al

+ous

+full health  à healthy

week   à weekly

hero    à heroic

origin   à original

danger  à dangerous

help    à helpful

verb      +ed

+ing

+ive amaze  à amazing

excite  à exciting

attract  à attractive

ø       canwealwaysaddasuffixtoaworddirectly?

ø       doesthemeaningofthecreatedwordhaveanythingtowiththatoftherootword?

ss:…(letthemtoexpresswhatisinthem)

t:verygood!pleasepayattentiontothetipontherightside.sometimesweneedtoremovethefinalletter(s)ofawordbeforeaddingasuffix.usuallywecangetthemeaningofthewordcreatedbyaddingsuffixes.

(encouragestudentstoguessthemeaningsofthewordsbystudyingthedifferentpartsoftheword.iftheycan’t,letthemrefertothedictionaryandcheckformispronunciation.)

t:ok,nowpleasereadtheadvertisementandfillintheblankswiththeadjectivesbyaddingthecorrectsuffixestothewordsinbrackets.

suggestedanswers:

1.lovely 2.attractive, 3.boring, 4.creative, 5.fantastic,

6.exciting 7.finally 8.competitive 9.famous 10.lucky

(remindthestudentstorefertothetableaboveforhelporlookthemupinthedictionary.finallychecktheanswersasawhole.)

stepthree:vocabularyextension

t:ok,inthelastlessonwelearntsomethingaboutadvertisements.nextwewillreadashorttextaboutsalesandmarketing.pleasereaditanddoyourbesttograspthemeaningsofthewordsinblue.laterwe’llusethesewordstofillintheblankinthedialogueinpartbonpage7.follow?

ss:yes.

(askstudentstoreadthepassagesilentlyasquicklyaspossible.tcanalsoaskonestudenttoreaditaloud.afterthis,checkforthemispronunciationandaskthemtoguesstheirmeanings.makesuretheyunderstandwhatthearticleisabout.)

t:ok.nowyoucanseenomatterwhatacompanyistryingtosell,thebasicrulesofsalesandmarketingarealwaysthesame.nowmr.carteristalkingwithmsjonesaboutthesalesandmarketingofanewproduct.usethewordsorphrasesinbluefromtheabovetofinishthedialogue.remembereachwordshouldbeusedonlyonce.

ss:…

(encouragethemtofinishpartbindividuallyandthenchecktheanswerswiththewholeclass.)

suggestedanswers:

(1)  product (2)marketshare (3)dalesfigures (4)consumers

(5)highquality (6)marketresearch (7)salesdepartment 

(8)salestargets (9)marketleader (10)salesandmarketing

(ifpossible,letthempracticethedialogueinpairsandlateronactitoutinroles.)

stepfour:languagepoints:

1)     过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词词组作定语置于被修饰词之后。可以表示动作已经完成、处在某种状态或逻辑被动关系。（分词用法在模块5有详尽讲解，这里不易完全展开）

e.g.aretiredteacher（完成）

e.g.abookwrittenbyluxun （被动）

e.g.agirldressedinwhite    （状态）

2) forsale待售的、供出售的

notforsale不出售的、非卖品

onsale上市的、出售的

3) …bepopularwith/amongsb…受某人的欢迎

4) ofhighquality/value/importance/help/use/bigsize可以作表语、后置定语或宾语的补语。（在前几模块中曾多次出现，并有详尽解析，这里仅给以提示，不再赘述）

5) ensurevt.保证（发生、获得）

ensure(one’s)doingsth保证/确保（某人）做某事

ensure…against…保护/保证…免受…

ensurethat…接宾语从句

e.g.allnecessarymeasureswillbetakentoensurethesafetywhentheolympicsisheldinbeijing.

e.g.icannotensurehistellingthecompletetruth.

e.g.thepersoninchargeoftheconstructionsiteshouldensureworkersagainstaccidents.

stepfive:homework

ø       togooverwhatyou’velearntinthislesson

ø       topreviewthenextpartgrammarandusage

advertising教案篇2

grammarandusage

teachingaims:

l       tolearnthedirectandindirectspeechandhowtochangefromonetotheother

l       toidentifythedifferencesbetweendirectandindirectspeech

l       tolearnhowtousereportedspeechinstatements,questions,andimperativesentences

l       tocompletetherelevantwrittentaskstoreinforcethegrammarandusage

l       toapplywhattheylearntopracticebyfulfillingsomewrittenmistakes.

teachingkeypoints&teachingdifficulties:

²    howtohelpthemunderstandthechangeswhenchangingdirectspeechintoindirectspeech

²    theusagesofpersuadeanddiscourage

²    howtoapplythegrammarrulestocompetetherelatedexercisescorrectly

teachingprocedure:

stepone:leading-in

t:(greettheclassasusual)nowboysandgirls,pleaselookatthescreen.thereisashortdialogue.readitcarefullyandanswerthetwoquestions.

‘whatareyougoingtodothissummerholiday,’tomaskedann.‘iamgoingtotraveltobeijingwithmyparents.’saidann.

ø           whatdidtomaskann?

ø           whatdidannsay?

ss:…

(thisstepistoattracttheirattentiontodirectspeechandindirectspeech.latercollecttheiranswersonscreen.)

suggestedanswers:

ü       tomaskedannwhatshewasgoingtothatsummerholiday.

ü       annsaidthatshewasgoingtotraveltobeijingwithherparents.

t:wonderful!yoncannoticethatwhenyouanswermyquestionsyouhavemadesomechangestotheoriginalsentences.infactyouranswersarewritteninreportedspeechorindirectspeechwhiletheoriginalsentencesindirectspeech.

steptwo:directandindirectspeech

t:ok.thisiswhatwewilltalkabouttoday.nowpleaseopenyourtextbooksatpage8.gothroughthegroup1and2toanswerthenexttwoquestions:

ø      whataredirectspeechandindirectspeech?

ø      howcanwechangedirectspeechintoreportedspeech?

(havestudentsanalyzethesamplesentences.givethemsometimetodiscussthesentencesinpairsfirstandthenchecktheanswers.)

ss:…

suggestedanswers:

ü       directspeechistoreportwhatexactlyhasbeensaidwhileindirectspeechistoreportthemeaningofwhathasbeensaidwithoutusingexactwords.

ü       wecandoitbychangingwhathasbeensaidtoanobjectclauseoraninfinitivephrases.

(makesuretheyunderstandwhatdirectandindirectspeechis.helpthestudentstograspthemeaningsofthesamplesentences.explainthemtothestudentsifnecessary.)

t:verygood!then

ø       whenyouchangedirectspeechintoindirectspeech,whatelseshouldyoumakechangestobesidesthemajorchangesinsentencestructure?

ss:…

t:nowpleasegothroughthegroup3carefully,especiallythetables.youcanexchangeyourideaswithyourclassmatesaroundyouandthinkabouttheabovequestioncarefully.)

ss:otherchangesin:

²      personalpronouns

²      tenses

²      adverbialsoftimeandplace

²      othercases

t:good!nextpleaseconsiderhowtochangethefollowingsentenceindirectspeechintoreportedspeech.

ø     ‘lighttravelsatagreatspeed,’saidtheteacher.

ss:theteachersaidthatlighttravelsatagreatspeed.

(itdoesn’tmatterwhethertheyareabletogivecorrectanswer.thisisjusttohelpthemtorealizesomethingdifferentwhenchangingdirectspeechintoindirectspeech.)

t:soyoucanseewemadenochangestothesentenceindirectspeech.douyouknowwhy?pleaselookatthetipontheleftandrecallwhatyouhavelearntbeforeandthemtellmethereason.

ss:…

tips:

wedonotchangethetensewhenwereportaproverborafactthatdoesn’tchangeovertime.

t:terrific!andicanshowyoumoreexamplesasfollows:

²      myteachertoldmethatpracticemakesperfect.

²      theteachersaidthatlighttravelsfasterthansound.

(askthemgothroughthecontentonpage8againanddealwithanyquestionsraisedbythestudents.lastletthemfinishtheexerciseonpage9.makesuretheyknowwhattodo.)

suggestedanswers:

1.was 2.wouldn’t 3.hadread 4.that 5.would 6.hadbought

7.that 8.would 9.those 10.her 11.was 12.wasgoingtoread

stepthree:reportingstatements,questions,andimperativesentences

t:ok,let’sgoontolearnhowtoreportsentencesinstatements,questionsandimperativesentences.pleaseturnyourbooktopage10.gothroughthemonebyoneandshareyourideaswithyourpartner.laterontellme:

ø     howtoreportstatements,questions,andimperativesentences?

ss:…

(givethemenoughtimetogothroughthemandhelpthemsummarizethefollowing:

²      statements

l       usenounclausesintroducesbythattoreportstatements

l       sayandtellarecommonreportingverbs

e.g.‘theretwomaintypesofadvertisements,’thewritersaidtous.

à thewritertoldusthattheretwomaintypesofadvertisements.

²      questions

l       usenounclausesintroducedbywhether/iftoreportyes/noquestions

l       usenounclausesintroducedbywh-wordstoreportwh-questions

e.g.‘arealladvertisementsplayingtricksonus?’iaskedher.

àiaskedherwhether/ifalladvertisementsplayingtricksonus.

e.g.theteacheraskedtom‘what’sthematter?’

àtheteacheraskedtomwhatwasthematter.

²      imperativesentences

l       usethestructure:reportingverb+object+(not)to-infinitivetoreportimperativesentences

l       askandtellarecommonreportingwords

e.g.‘don’ttouchanythinginthelabwithoutpermission.’saidtheteacher.

àtheteachertoldusnottotouchanythinginthelabwithoutpermission.

e.g.‘turndowntheradioplease,tom.’jensaid.

àjenaskedtomturndowntheradio.

t:you’vedoneagoodjob.nowyoucanoverviewwhatwehavelearntonpage10.ifyouhaveanydifficulty,askmeforhelp.

ss:…

(afterthisletthemcompletethepartaonpage11.)

suggestedanswers:

parta:

2.     askedinwhatwayitwasdifferentfromotherenglishlearningsoftware

3.     askedhowitcouldhelphimtorememberenglishwords

4.     askedwhether/ifittaughtlisteningandspeaking

5.     askedwhatthedesignerwoulddoifshewasnotsatisfiedwiththesoftware.

6.     askedwhether/ifitwasuser-friendly

(afterthis,givethestudentsafewminutestoaskforhelpiftheyhaveanyquestions)

stepfour:languagepoints

1.     recommendvt.推荐；建议、忠告

recommendsthtosb=recommendsbsth向某人推荐某物

recommenddoingsth建议做某事

recommendsbtodosht建议某人做某事

recommendthat…接宾语从句用虚拟语气“shoulddo”should可以省

略

e.g.theyrecommendtomtodothejob.

e.g.thedoctorrecommendthatshe(should)stayanotherweekinhospital.

2. remindsbof…  提醒某人某事…；使某人想起…

remindsbtodosth提醒某人去做某事

e.g.thefilmremindhimofhishappychildhood.

e.g.myfatheroftenremindedmetobehavemyselfatschool.         

stepsix:homework

²    todopartc2andc2onpage92

²    topreviewthetask

advertising教案篇3

advancewithenglishmodule4

unitone  advertising

welcometotheunit

teachingaims:

u     tomakestudentsawareoftheroleofadvertisinginourdailylife

u     totalkaboutthesixadsandputthemintwogroups.finallyencouragethemtotellthedifferencebetweenthem

u     todiscussthelastthreequestionstoimprovetheirspeakingability

teachingkey&teachingdifficulties:

u     tohelpstudentsunderstandtheroleofads

u     theusagesofsomekeywords.

teachingprocedure:

stepone:leading-in

t:(greetingtheclassasusual)nowwewilltalkaboutadvertising.thenbytheway:

1)     doyoulikereadingorwatchingadvertisements?

2)     whatkindofadsdoyoulikebest?andwhy?

3)     wherecanyoufindadvertisements?

(tcangivethestudentsenoughtimetodiscussthequestionsinpairsorgroups.anyrelatedanswersareacceptable.thisstepisjusttoarousetheirinterestinthetopic.)

ss:…(encouragethemtoexpressthemselves)

steptwo:speaking

t:that’sgood!soinfactwearelivinginaworldofadsandwhetheryoulikeornot,theyareinfluencingourlife.ok,nowpleaseopenyourbooktopage1.herearesixpictures.youmayhaveseensomesimilartothem.nextpleasediscussthemingroupsoffourandtrytoanswerthefollowingquestions:

1)     whatcanyouseeinthepicture?

2)     whatcanyoureadonit?

3)     whatdoesitpersuadeustodoorwhatdoesittrytotellus?

ss:…

(showthepicturesinpairsandletthestudentstodiscussthemonebyone.remembertogivethemenoughtimetothinkabouttheabovequestions)

t:welldone!nowyoucanseethatadvertisementsareagoodwaytosellproductsorservices.theyarealsoagoodwaytomakepeopleawareoftheneedsofothersandthedangersaroundthem.nextpleaselookatthetablebelowandthengothroughthesixpicturesagain.lateronputeachoftheminthecorrectgroup.

tosellaproductorservice educateaboutpeople

computersoftware(2)

oxlinairlines    (3)

shineshampoo   (6) projecthope (1)

earthday   (4)

anti-drugs   (5)

t:wonderful.ithinkmostofyouhaverealizedthedifferencebetweenthetwo.andinthereadingwewillhaveafurtherdiscussion.

stepthree:discussion

t:so,nowlookatthethreequestionsanddiscussthemingroupsoffour.

1) haveyoueverboughtaproductorserviceafterreadingorwatchinganad?

2) whatwasit?nowdoyoubelievethatadvertisementstellthecompletetruth?

3) whatis/areyourfavoriteadvertisement(s)makingyouthinkaboutproblemsinsocietyoraboutpeoplewhoneedhelp?why?

4) whatdoyouthinkmakesagoodadvertisement?

ss:…

(tcanhelpthestudentstoconducttheactivityandencouragethemtoworktogethertocompletethetask.laterletsomestudentstoshowoff.)

t:welldone.nowithinkmostofyouhaveknowwhatanadvertisementisandrealizetheroleoftheminourlife.

stepfour:languagepoints

1)       advertisevt.为……登广告、做宣传

vi.登广告

advertisement=adn.广告

putanadvertisement 登广告

advertisefor… 登广告征聘……

e.g.thecompanyisadvertisingforanewmanager.

2) beawareof… 知道、明白、意识到……

be/seemawarethat… 察觉、发觉、发现……

e.g.everybodyisawareoftheimportanceofprotectingrareanimals.

e.g.buriedindeepthought,tomwasn’tawareofwhathappenedaroundhim.

e.g.nowadays,peopleseemsawarethatsomeproductsdon’tsticktothepromisesoftheiradvertisements. 

3) thinkabout…考虑……

thinkof… 想起、想到……

thinkout…想出……

thinkover  仔细考虑

stepfive:homework

1.       askstudentstoreadthepassageinpartbonpage95inworkbookastheirhomework.teacherscanchecktheanswersinorafterclass

2.       letthempreviewthenextperiod,especiallythenewwordsintheinstructionsorrequirementsbutnotincludedinthewordlist.

advertising教案篇4

●taskwritinganadvertisement

thatiswhyweareconsideringdesigninganewpackageourchocolatebaraswell.（p13）这也是我们考虑重新包装巧克力块的原因。

consider    

1.vi.&vt.(possibility)tospendtimethinkingaboutapossibilityormakingadecision:

don'tmakeanydecisionsbeforeyou'veconsideredthematter.

[+questionword]haveyouconsideredwhatyou'lldoifyoudon'tgetthejob?

[+ingformofverb]we'reconsideringsellingthehouse.

she'sbeingconsideredforthejob.

i'dlikesometimetoconsiderbeforeimakeadecision.

2.vt.(careabout)tocareaboutorrespectotherpeopleortheirfeelingsandwishes:

haveyouconsideredyourmotherandhowshe'sgoingtofeelaboutyouleaving?

sheneverconsidersanyonebutherself-she'stotallyselfish!

3.vt.[often+object+(tobe)+nounoradjective](opinion)tobelievesomeoneorsth.tobe,orthinkofthemas:

heiscurrentlyconsidered(tobe)thebestbritishathlete.

wedon'tconsiderhersuitableforthejob.

[passive+object+toinfinitive]itisconsideredbadmannersinsomeculturestospeakwithyourmouthfulloffood.

iconsidermyselfluckythationlyhurtmyarmintheaccident.

doyouconsiderhimafriendofyours?

[+(that)]sheconsiders(that)shehasdoneenoughtohelpalready.

itisgenerallyconsideredunwisetogiveachildwhateverheorshewants.

4.vt.(subject/fact)togiveattentiontoaparticularsubjectorfactwhenjudgingsth.else:

you'vegottoconsiderthetimeelementwhenplanningthewholeproject.

[+questionword]ifyouconsiderhowlonghe'sbeenlearningthepiano,he'snotverygood.

consideration   

1.n.[u]whenyouthinkaboutsth.carefully:

aftersomeconsideration,we'vedecidedtosellthehouse.

thewholematterneeds(tobegiven)carefulconsideration.

2.n.[u]whenyouarekindtopeopleorthinkabouttheirfeelings:

you'vegotnoconsiderationforothers!

couldyouturnyourmusicdownandshowalittleconsiderationfortheneighbours!

wedidn'tpublishthedetails,outofconsiderationforthevictim'sfamily.

3.n.[coru]

itmaybefairlycheaptobuy,butyou'vegottotakeintoconsiderationthemoneyyou'llspendonrepairs.

comfort/safetyisanimportantconsideration.

considerate   

adj.kindandhelpful:

itwasn'tveryconsiderateofyoutodrinkallthemilk.

note:theoppositeisinconsiderate.

considering  

prep.,conj.,adv.usedtomentionaparticularconditionorfactaboutsth.,usuallyadisadvantageousone:

consideringtheweather,wegotherequitequickly.

shedidwelltofindtheway,consideringshe'donlybeenthereoncebefore.

高考链接

charlesbabbageisgenerallyconsidered_____thefirstcomputer.（1993nmet）

a.toinvent          b.inventing

c.tohaveinvented    d.havinginvented

nowthatsheisoutofajob,lucy_____goingbacktoschool,butshehasn’tdecidedyet.（北京）

a.hadconsidered           b.hasbeenconsidering     

c.considered               d.isgoingtoconsider

答案：c.considersb.tohavedonesth.认为某人做了什么。

b

●project  developinganadcampaign

1.inordertodetermineyouraudience,you’llneedtodoalittleresearchandanalysisinadvance.（p18）

determine(decide)

vt.[oftenpassive]tocontrolorinfluencesth.directly,ortodecidewhatwillhappen:

thenumberofstaffwecantakeonwillbedeterminedbyhowmuchmoneywe'reallowedtospend.

yourhealthisdeterminedinpartbywhatyoueat.

eyecolourisgeneticallydetermined.

[+questionword]formalapitchinspectionwilldeterminewhetherornotthematchwillbeplayed.

peopleshouldbeallowedtodeterminetheirownfuture.

thesizeofyourfeetdeterminesthesizeofyourshoes.

determination   

n.[u]formaltheprocessofcontrolling,influencingordecidingsth.:

thedeterminationofpolicyisnotyourbusiness-yourjobistoimplementit.

determined   

adj.wantingtodosth.verymuchandnotlettinganyoneoranydifficultiesstopyou:

[+toinfinitive]i'mdeterminedtogetthispieceofworkfinishedtoday.

she'ssuretogetthejobshewants-she'saverydeterminedperson.

2.it’simportanttoalwaystrytoappealtotheaudienceinordertogetthemtpreactinacertainway.（p18）

appeal    

1.vi.[notcontinuous](attract)tointerestorattractsomeone:

i'vehaven'tbeenskiing-it'sneverreallyappealed.

it'saprogrammedesignedtoappealmainlyto16to25year-olds.

ithinkwhatappealstomeabouthispaintingisthecoloursheuses.

thismusicistooold-fashionedtoappealtopeopleanylonger.

2.vi.(request)tomakeaseriousorformalrequest,especiallytothepublic,formoneyorhelp:

they'reappealingforclothesandblanketstosendtothedevastatedregion.

thepoliceareappealingtothepublicforanyinformationaboutthemissinggirl.

itriedtoappealto(=askforsupportbasedon)hissenseofloyalty,stressinghowgoodthecompanyhadbeentohim.

[+toinfinitive]churchleadershaveappealedtothegovernmenttohaltthewar.

appealing   

adj.1.attractiveorinteresting:

theideaofnothavingtogetupearlyeverymorningisratherappealing(tome).

hehadanicesmileandanappealingpersonality.

note:theoppositeisunappealing.

2.describessomeone'sexpressionorwayofspeakingwhenitmakesyouwanttohelporprotectthem:

alittledogwithappealingbigbrowneyes

advertising教案篇5

重点短语

1.beawareof知道，明白，意识到2.playtrickson欺骗，捉弄

3.believein信任，相信4.beboredwith对……感到厌倦

5.appealto迎合，对……有吸引力6.tricksbintodoingsth诱使某人做某事

7.besatisfiedwith对……感到满意8.beusedto对……习以为常，习惯于

9.fallfor上……的当，受……骗10.dealwith处理，对付

11.commitsuicide/acrime自杀/犯罪12.beintendedfor为……而打算

13.beconcernedwith对……关心14.getsthacross传达

15.beparticularabout对……挑剔16.softdrink软饮料

17.comeupwith提出，拿出18.accordingto根据

19.agreewithsb.onsth.同意某人的意见20.holdone’sbreath屏住呼吸

21.inpublic在公共场所22.atone’sservice听候某人吩咐，为某人服务

23.curesb.ofadisease治愈某人的病24.beproudof以……感到自豪

25.evenif即使26.atalowprice以低价格

27.bepopularwith受某人欢迎28.seniorhigh高中

29.beofgood/highquality高质量30.beonsale在销售中

31.makeanannouncement宣布32.keepawayfrom远离

33.Nocomments不加评论，无可奉告34.badbreath口臭

35.besimilarto和……相似36.upto(数量，程度等)达到

37.inparticular尤其，特别38.introduce……to……向……作介绍

39.recommendsth.tosb.向某人介绍某物40.protect…from…保护…免于……

41.standfor代表，表示42.beresponsiblefor对……负责

43.inone’sopinion依某人看44.warnsb.against

45.attract/catch/drawone’sattention吸引..注意力

46.taketurnstodosth.依次做某事，轮流做某事

47.persuadesbintodoing/todosth说服某人做某事

48.have/keep/holdsth.inmind把……记住

重点句型

1.Wearesousedtothemthatwedonotevenrealizehowmanyweseeandhearinaday.

2.Acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

3.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.

4.Chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.

5.However,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.

6.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.

7.Alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.

8.Thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.

9.Alsoimportantarethesalestargets.

10.Iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.

11.Thatiswhyweareconsideringrepackagingourchocolatebaraswell.

12.Notalladsplaytricksonusthough.

13.Theseadsdealwithlargesocialissues.

14.Inmyopinion,thismayhaveharmfuleffects.

15.Whattheydon’tmentionishowbadthesethingscanbeforourteeth.

16.Haveyoueverregrettednothavingsnappedthoseunforgettablemoments?

17.Unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.

18.Whenyoustartasuccessfuladcampaign,youmusthaveacleargoalandtargetaudienceinmind.

19.Inordertodetermineyouraudience,youwillneedtodoalittleresearch.

20.Itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.

21.Whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?

22.Thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.

重点语法:直接引语和间接引语

4模块Unit2Sportingevents

重点短语

1.sharewith与…分享2.everyfouryears每四年，每隔三年

3.takepartin参加4.inhonourof纪念，向……表示敬意

5.sidebyside一起，共同，肩并肩6.cometopublicattention引起公众关注

7.attheopeningceremony在开幕式上8.knowof了解

9.berecognizedas被认为是10.playarole/partin在…起作用

11.breakarecord打破纪录12.makecontributionsto作贡献

13.setanexampleto树立榜样14.lookforwardto

15.comeupwith想出(计划、回答)16.plentyof许多，大量

17.touristattractions旅游景点，旅游胜地18.payattentionto注意

19.besimilarto与……相似20.playleadingrolesin起主导作用

21.meetone’srequirements满足需求22.dailyroutine日常工作,日常安排

23.makewayfor给…让路24.hopefor希望，期待

25.maintainabalance保持平衡26.beinvolvedin涉及

27.addto增加28.keep…undercontrol使…处于控制之下

重点句型

1.IamdelightedtohavebeeninvitedtoyourschooltotalktoyouaboutthehistoryandsignificanceoftheOlympicGames.

2.Today,athletesfromaroundtheworldcantakepart,nomatterwhatlanguagestheyspeak.

3.HisdreamwasthattheOlympicGameswouldmakeitpossibleforcountriesandpeopletolivepeacefullysidebyside.

4.IamsurethewholeofChinamusthavefeltproudwhenXuHaifengwonthefirstgoldmedalforhiscountry.

5.Today,playersfromChina,SouthKoreaandGermanyamongothersplayleadingrolesintheinternationaltabletenniscompetition.

6.JoinmeinwishingtheOlympicmovementasuccessfulfuturetomatchitsbeautifulgloriouspast.

7.Ihopethisinformationwillbeofusetoyou.

8.IadvisethatyouwatchlessTVatnight.

9.Myadvicetoyouisthatyoushoulddrinkmorewater.

10.IfIwereyou,Iwouldcertainlygotothefootballmatchinsteadofdoingworkathome.

11.WillThursdaymorningdo?Ihappentobeintownthen.

12.What/Howaboutthehighjumpthen?

13.Inorderforanewsporttobeadded,acurrentsportmustbedropped.

14.SupportersofwushuwouldliketoseeitenteredasabranchintheMartialArtscategory.

15.TheIOCislookingatrevisingthenumberandtypeofsportsinvolvedintheOlympicsinthefuture,sowushufansmayfinallygetwhattheyarehopingfor.

重点语法:情态动词

4模块Unit3Tomorrow’sworld

重点短语

1.besetin以…为背景2.passon传递

3.beconnectedto与……相连接4.giveout发出(气味、热等);用完,耗光;筋疲力尽

5.putforward提出(观点、议案等)6.lastbutnotleast最后但同

样重要的

7.beaccusedof被控告犯有……罪8.setup建立,竖立

9.atouristdestination旅游目的地10.leavesbwith…给….留下

11.makeaprofit赚取利润12.goonavirtualtripto虚拟旅行

13.belongto属于14.beresponsiblefor对….负责

17.moveround四处移动18.beworthdoing/n.

19.addto增加20.deliverinto送进

21.haveanarea/populationof面积或人口是….22.playarolein在……中角色

23.inone’sopinion在..看来24.signone’snamefor给……签名

25.sendsb.onatripto送某人旅行26.inreality实际上

27.bringhistoryalive历史再现28.leavesb.with给某人留下….

29.taketheriskof…冒……危险30.investin投资于

31.makeaprofit/money获取利润/赚32.endinfailure以失败告终

33.wintheadmirationof赢得……的敬34.drawaconclusion得出结论

35.(be)ondisplay展览36.thelatestwaveofnewtechnology

37.tell…..from….把…和…区分38.concentrateon专注于

39.gobankrupt破产40.voiceone’sopinions表达某人的看法

41.atonetime/atatime/atanytime42.havelettersmissing使得字母丢失

43.falloff从…上掉下来;脱落44.comeacross遇到,遭遇,偶遇

45.tellof讲述46.keep/getintouchwith和…保持(取得)联系

47.takesb.onthejourneyto带某人一起去旅行48.betrappedin被困在……

49.ataspeedof以……..的速度50.withthehelpof..由于..的帮助

重点句型

1.Whatwouldyouliketoseehappeninthefuture.

2.NotonlyiseverystepofclimbingMountQomolangmafeltbyviewer,butalsothecold,thetiredness,thefood,thesmells,thesightsandthesoundsofthemountaincanallbeexperience.

3.Uponreachingthetopofthemountain,afeelingofhappinessandasenseofachievementwillbeexperienced.

4.RealCineworksbymakingtheviewersfeelthattheyareactuallyinthefilm.

5.Themovementsoftheheadsetindicatethedirectioninwhichtheviewwantstogo.

6.InscientificstudiesithasbeenshownthatVRcanprovideteenagerswithanotherwaytoexperiencetheworldandmakethemworkhardertomaketheirdreamscometrue.

7.Theteenagerwasmadetothinkthathehadscoredthewinninggoal.

8.AnargumenthasbeenputforwardthatsomeviewerswillbedisappointedbyRealcine.

9.FirefighterscouldbetrainedusingRealcinewithouttheriskofsendingthemintoaburiningbuilding.

10.Ithasbeensuggestedthattravelsicknessshould/canbereducedbyusingvirtualreality.

11.Thiscouldbeofgreatbenefittopeopleandwillberesearchedfurther.

12.Also,weneedtobuynewkeyboardsandmoussebecausemanyofthekeyboardshavelettersmissing….

13.IfthePC(No.7)Iwasusinghadhadagoodkeyboard,Iwouldnothavemadesomanymistakes.

14.Heleftuniversityinordertoconcentrateonthewriting.

15.Theteacherwontmindyouusingthecomputer.

16.TheTimeTravellerjourneysthroughmillionsofyears,seeingevenmorealiencreaturesthanbefore.

17.Hefinallystopsthirtymillionyearsintothefutureandexperiencesafuturetimewherethesunnolongershinebrightly.

18.Scaredandcold,theTimeTravellerstartsbacktowardsthepresent.

19.Insteadofwaitingtoberescued,thethreeyoungpeopleteachthemselvesastrophysics.

20.Withthehelpofforcefromablackhole,theareabletoguidethelostspaceshipsafelybacktotheEarth.</P><P>

advertising教案篇6

高一牛津英语4模块第二学期期末复习学案

4模块unit1advertising

重点短语

1.beawareof知道，明白，意识到    2.playtrickson欺骗，捉弄

3.believein   信任，相信       4.beboredwith对……感到厌倦

5.appealto迎合，对……有吸引力      6.tricksbintodoingsth诱使某人做某事

7.besatisfiedwith对……感到满意      8.beusedto对……习以为常，习惯于

9.fallfor上……的当，受……骗      10.dealwith处理，对付

11.commitsuicide/acrime自杀/犯罪   12.beintendedfor为……而打算

13.beconcernedwith对……关心      14.getsthacross传达

15.beparticularabout对……挑剔      16.softdrink软饮料

17.comeupwith提出，拿出       18.accordingto根据  

19.agreewithsb.onsth.同意某人的意见   20.holdone’sbreath屏住呼吸

21.inpublic在公共场所         22.atone’sservice听候某人吩咐，为某人服务

23.curesb.ofadisease治愈某人的病    24.beproudof以……感到自豪

25.evenif即使              26.atalowprice以低价格

27.bepopularwith受某人欢迎        28.seniorhigh高中

29.beofgood/highquality高质量      30.beonsale在销售中

31.makeanannouncement宣布        32.keepawayfrom远离

33.nocomments不加评论，无可奉告    34.badbreath口臭

35.besimilarto和……相似         36.upto（数量，程度等）达到

37.inparticular尤其，特别        38.introduce……to……向……作介绍

39.recommendsth.tosb.向某人介绍某物   40.protect…from…保护…免于……

41.standfor代表，表示          42.beresponsiblefor对……负责

43.inone’sopinion依某人看        44.warnsb.against

45.attract/catch/drawone’sattention吸引..注意力

46.taketurnstodosth.依次做某事，轮流做某事

47.persuadesbintodoing/todosth说服某人做某事

48.have/keep/holdsth.inmind把……记住

重点句型

1. wearesousedtothemthatwedonotevenrealizehowmanyweseeandhearinaday.

2. acommercialadvertisementisonewhichsomeonehaspaidfortopromoteaproductorservice.

3. psasareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectspublicwelfare.

4. chinahasstronglawstoprotectpeoplefromadvertisementsthatlieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.

5. however,westillmustbeawareofthemethodsusedinadvertisementstotryandsellusthings.

6. evenifanaddoesnotlie,itdoesnotmeanittellsyouthecompletetruth.

7. alloftheseadsaremeanttobehelpful,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.

8. thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.

9. alsoimportantarethesalestargets.

10. iftheywanttobecomethemarketleader,thecompanymustensurethattheirproductisofhighquality.

11. thatiswhyweareconsideringrepackagingourchocolatebaraswell.

12. notalladsplaytricksonusthough.

13. theseadsdealwithlargesocialissues.

14. inmyopinion,thismayhaveharmfuleffects.

15. whattheydon’tmentionishowbadthesethingscanbeforourteeth.

16. haveyoueverregrettednothavingsnappedthoseunforgettablemoments?

17. unlikeasingleadvertisement,anadcampaignisanorganizedprogrammeofadvertisementsusingvariouskindsofadstoreachaparticularaudience.

18. whenyoustartasuccessfuladcampaign,youmusthaveacleargoalandtargetaudienceinmind.

19. inordertodetermineyouraudience,youwillneedtodoalittleresearch.

20. itisimportanttoalwaystrytoappealtothewaytheaudiencewillreact.

21. whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?

22. thewayyouchoosetoadvertiseshoulddependmainlyonyourtargetaudienceandwhichkindsofadsreachthatparticulargroupbest.

重点语法:直接引语和间接引语

4模块unit2sportingevents

重点短语

1.sharewith与…分享          2.everyfouryears每四年，每隔三年

3.takepartin参加           4.inhonourof纪念，向……表示敬意

5.sidebyside一起，共同，肩并肩     6.cometopublicattention引起公众关注 

7.attheopeningceremony在开幕式上    8.knowof了解 

9.berecognizedas被认为是        10.playarole/partin在…起作用

11.breakarecord打破纪录        12.makecontributionsto作贡献

13.setanexampleto树立榜样        14.lookforwardto

15.comeupwith想出(计划、回答)      16.plentyof许多，大量      

17.touristattractions旅游景点，旅游胜地   18.payattentionto注意

19.besimilarto与……相似       20.playleadingrolesin起主导作用    

21.meetone’srequirements满足需求    22.dailyroutine日常工作,日常安排  

23.makewayfor给…让路        24.hopefor希望，期待      

25.maintainabalance保持平衡        26.beinvolvedin涉及        

27.addto增加               28.keep…undercontrol使…处于控制之下

重点句型

1.iamdelightedtohavebeeninvitedtoyourschooltotalktoyouaboutthehistoryandsignificanceoftheolympicgames.

2.today,athletesfromaroundtheworldcantakepart,nomatterwhatlanguagestheyspeak.

3.hisdreamwasthattheolympicgameswouldmakeitpossibleforcountriesandpeopletolivepeacefullysidebyside.

4.iamsurethewholeofchinamusthavefeltproudwhenxuhaifengwonthefirstgoldmedalforhiscountry.

5.today,playersfromchina,southkoreaandgermanyamongothersplayleadingrolesintheinternationaltabletenniscompetition.

6.joinmeinwishingtheolympicmovementasuccessfulfuturetomatchitsbeautifulgloriouspast.

7.ihopethisinformationwillbeofusetoyou.

8.iadvisethatyouwatchlesstvatnight.

9.myadvicetoyouisthatyoushoulddrinkmorewater.

10.ifiwereyou,iwouldcertainlygotothefootballmatchinsteadofdoingworkathome.

11.willthursdaymorningdo?ihappentobeintownthen.

12.what/howaboutthehighjumpthen?

13.inorderforanewsporttobeadded,acurrentsportmustbedropped.

14.supportersofwushuwouldliketoseeitenteredasabranchinthemartialartscategory.

15.theiocislookingatrevisingthenumberandtypeofsportsinvolvedintheolympicsinthefuture,sowushufansmayfinallygetwhattheyarehopingfor.

重点语法:情态动词

4模块unit3tomorrow’sworld

重点短语

1.besetin以…为背景          2.passon传递 

3.beconnectedto与……相连接       4.giveout发出(气味、热等);用完,耗光;筋疲力尽

5.putforward提出（观点、议案等）    6.lastbutnotleast最后但同

样重要的   

7.beaccusedof被控告犯有……罪     8.setup建立,竖立 

9.atouristdestination旅游目的地     10.leavesbwith…给….留下

11.makeaprofit赚取利润         12.goonavirtualtripto虚拟旅行

13.belongto属于             14.beresponsiblefor对….负责

17.moveround四处移动          18.beworthdoing/n.   

19.addto增加              20.deliverinto送进    

21.haveanarea/populationof面积或人口是…. 22.playarolein在……中角色

23.inone’sopinion在..看来         24.signone’snamefor给……签名

25.sendsb.onatripto送某人旅行     26.inreality实际上

27.bringhistoryalive历史再现      28.leavesb.with给某人留下….

29.taketheriskof…冒……危险      30.investin投资于

31.makeaprofit/money获取利润/赚   32.endinfailure以失败告终

33.wintheadmirationof赢得……的敬   34.drawaconclusion得出结论

35.(be)ondisplay展览           36.thelatestwaveofnewtechnology

37.tell…..from….把…和…区分       38.concentrateon专注于      

39.gobankrupt破产           40.voiceone’sopinions表达某人的看法

41.atonetime/atatime/atanytime      42.havelettersmissing使得字母丢失 

43.falloff从…上掉下来;脱落       44.comeacross遇到,遭遇,偶遇

45.tellof讲述             46.keep/getintouchwith和…保持(取得)联系

47.takesb.onthejourneyto带某人一起去旅行48.betrappedin被困在……

49.ataspeedof以……..的速度      50.withthehelpof..由于..的帮助

重点句型

1.whatwouldyouliketoseehappeninthefuture.

2.notonlyiseverystepofclimbingmountqomolangmafeltbyviewer,butalsothecold,thetiredness,thefood,thesmells,thesightsandthesoundsofthemountaincanallbeexperience.

3.uponreachingthetopofthemountain,afeelingofhappinessandasenseofachievementwillbeexperienced.

4.realcineworksbymakingtheviewersfeelthattheyareactuallyinthefilm.

5.themovementsoftheheadsetindicatethedirectioninwhichtheviewwantstogo.

6.inscientificstudiesithasbeenshownthatvrcanprovideteenagerswithanotherwaytoexperiencetheworldandmakethemworkhardertomaketheirdreamscometrue.

7.theteenagerwasmadetothinkthathehadscoredthewinninggoal.

8.anargumenthasbeenputforwardthatsomeviewerswillbedisappointedbyrealcine.

9.firefighterscouldbetrainedusingrealcinewithouttheriskofsendingthemintoaburiningbuilding.

10.ithasbeensuggestedthattravelsicknessshould/canbereducedbyusingvirtualreality.

11.thiscouldbeofgreatbenefittopeopleandwillberesearchedfurther.

12.also,weneedtobuynewkeyboardsandmoussebecausemanyofthekeyboardshavelettersmissing….

13.ifthepc(no.7)iwasusinghadhadagoodkeyboard,iwouldnothavemadesomanymistakes.

14.heleftuniversityinordertoconcentrateonthewriting.

15.theteacherwontmindyouusingthecomputer.

16.thetimetravellerjourneysthroughmillionsofyears,seeingevenmorealiencreaturesthanbefore.

17.hefinallystopsthirtymillionyearsintothefutureandexperiencesafuturetimewherethesunnolongershinebrightly.

18.scaredandcold,thetimetravellerstartsbacktowardsthepresent.

19.insteadofwaitingtoberescued,thethreeyoungpeopleteachthemselvesastrophysics.

20.withthehelpofforcefromablackhole,theareabletoguidethelostspaceshipsafelybacktotheearth.

重点语法

被动语态