unin5 Advertise lession19-（通用4篇）

unin5Advertiselession19-篇1

Lesson19教学设计方案

ADVERTISING(2)

StepI.ReadingComprehension:(givethestudents7to8minutestofinishtheexercises.)

1.Accordingtothetext,mostpeoplereadadvertisementsfor:       .

A.knowledge  B.fun

C.killingtime   D.bothinformationandfun  (Key:D)

2.Whydomostadvertisementsbeginwithaquestion?

A.Becausenobodyknowstheanswer.

B.Becauseaquestioncanmakeanadvertisementfunny.

C.Becausereaderswillbeinterestedinfindingouttheanswer.

D.Becauseaquestionwillwinmorecustomersforacompany. (Key:C)

3.Whatisveryimportantinanadvertisement?

A.Aquestion.B.Information.

C.Humor. D.Astory. (Key:C)

4.Whatisoneofthedangersofaseriesofadvertisements?

A.Readerswillbetiredofreadingtoomanytexts.

B.Readerswilllosepatience.

C.Readerswillforgetthenameoftheproduct.

D.Readerswillforgettheadvertisement.(Key:C)

5.Whatmayturnagoodadvertisementintoabadone?

A.Aquestion.B.Astory.

C.Badtranslation.D.Theexpensivepriceoftheproduct(Key:C).

StepII.lanuagepoints:

1.Whatmakeagoodadvertisement？怎样才能使广告做得好呢9

句中的make是及物动词，作“（有条件）成为”解。原句相当于：Whatmakesanadvertisementagoodone？

又如：Coldteamakesagooddrinkinsummer.冷茶是夏季很好的饮料。

2.Nobodyboughtheproduct，however，becausewhentranslateditmeant“Xputslivingthingsintodryhair”

然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”

句中的whentranslated＝whenitwastranslated，相当于一个时间状语从句。

当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式. 如：Iwon’tgounlessInvited.（=…unlessaminvited.）如果没有邀请，我就不去了。

Ifplayingallday，you’lllearnnothing.如果整天玩，你什么也学不到。

当从句是由引导词十itis/itwas＋adj.这一结构时，可将itis或itwas省略，类似的说法有whennecessary，whenpossible，ifnecessary，itpossible等。

又如：Thisdifficultymustbeavoidedifpossible.

Ifnecessary，we’lltryourbesttohelpyou.（＝Ifitisnecessary，…）如果需要，我们将尽力帮助你们

3.Isitawasteofmoney？广告是不是浪费钱呢？

句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成Itiswasteoftime/money/breath/energy/speechtodosth.。e.g.

①It’sawasteofbreathtotalktohim.和他交谈自费口舌。

②It’sawasteoftimetowaitanylonger.再等下去是白费时间。

4.Acompanythatsoldhaircreamwantedtosay“xputslifeintodryhair”

一家卖发蜡的公司本来是想说：“X使干发生辉。”

句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。

①putlifeintothedryhair（life为生命力、活力）使干发生辉。

②putlivingthingsintothedryhair（livingthings为有生命的东西）使干头发生虫。

5.Sometimesadvertisementstellastory，orthestorymaybecontinuedoveranumberofadvertisements.   有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。

句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e.g.

①Theseappleswillkeepoverthewinter 可以把这些苹果一直保存到冬天以后。

②Hehasmadegreatprogressinhisstudiesoverthepasttwoyears.在过去的两年里，他在学业上取得了很大进步。

6.Wehadtheideatriedout. 这个观点已验证过了。

这句的句式havetheideatriedout为过去分词triedout做复合宾补。这句式常用在have/get/make/keep等动词后面，意思是“把/让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e.g

①Weshallhaveyourluggagefetchedfromtheairport.我们将派人去机场把你的行李取回。

②He’sgoingtohaveanewadvertisementfilmed. 他准备马上叫人拍一份新广告。

教学设计示例

听力阅读教案

I.Listening:

Advertising:Threepeople,Harry,JennyandBrian,arediscussingtheiradvertisingplansforanewproduct.

H=Harry      B=Brian        J=jenny

H:So,howmuchmoneyhavewegottospend?

B:Sevenhundredandfiftythousandpounds.Jenny,whatdoyousuggest?

J:IsuggestthatweusemainlyTV,cinemaandprint.

B:Isee,Magazinesandnewspapes.Canyougiveusyourreasons?

J:Sure.First,ourproductlooksgood.Soitwouldbeawasteofmoneytouseradio.Second,ourproductmoveswell,anditmovesfast.SoIwantpeopletoseeitontheroadsinourads,goingthroughthehills,thatkindofthing.

B:Whataboutadvertisingboards?

J:No.Iprefermagazinesandnewspapers,andwehaven’tgotthemoneytodoallthree.SopeoplewillseetheadonTVandinthecinema.Thenthey’llbeabletoreadallaboutitwhenthey’resittingdown,readingtheirnewspapersandmagazines.

H:Igettheidea.Thencustomerscanreadthedetailedproductinformationandchecktheprices.

J:Exactly.

H:Sonoadvertisingboards.Whendoyouwanttheadvertisingtostart,Brian?

B:Maythe1st.ThatgivesusthreemonthstoruntoAugust1stwhenmostpeopleliketobuytheirnewcars.

J:Isee.Sowe’retalkingaboutthreemonths.Andhaveyouthoughtofaheadline?

H:Whataboutthisone?“ThenewCentury505----thecaryoualwayspromisedyourself.”

II.Readingcomprehension.

A

Amanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonChurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidn’tgetitback.”

“Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant.

“Hereitis,”saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread.“LostfromtheCityChurchlastSundayevening,ablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo.10BroadStreet.”

“Now,”saidthemerchant,“Ioftenadvertise,andfindthatitpaysmewell.Butthewayinwhichanadvertisementisexpressedisofgreatimportance.Letustryforyourumbrellaagain,andifitfails,I’llbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote.“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesn’twishtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.”

Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcoloursthathadbeenthrownin,andhisownwasamongthem.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter.

1.Theresultofthefirstadvertisementwasthat______

A.themangothisumbrellaback

B.themanwastedsomemoneyadvertising

C.nobodyfoundthemissingumbrella

D.theumbrellawasfoundsomewhereneartheChurch

(Key:B)

2.“Ifitfails,I’llbuyyouanewone.”suggestedthat____.

A.hewasquitesureofsuccess

B.hewasnotsurewhetherhewouldgettheumbrellahack

C.hewasrichenoughtoaffordanewumbrella

D.hedidnotknowwhattodo  (Key:A)

3.Thisisastoryabout_____

A.auselessadvertisement

B.howtomakeaneffectiveadvertisement

C.howthemanlostandfoundhisumbrella

D.whatthemerchantdidfortheumbrellaowner

(Key:B)

B

FuchengGardenVillasissituatedalongtheNorth4thRingRoad,just2kilometreseastawayfromtheAsianGamesVillagewitheasytrafficconnection.Itis5kilometresfromtheBeijingLufthansaCentre.

FuchengGardenVillasoccupiesanareaof34.7hectares(公顷),over80%ofwhichiscoveredbytreesandgreens,justlikeagardeninthecity.

Allthe108villasweredesignedbyAmericanCompanyIDI,inAmericanstyle,luxuriousbesidescomfortable.

Allmaterialsoftheconstructionanddecoration(装饰)aswellasequipmentarefamousAmericanproducts.

FromnowtoJuly31st,preferential(优惠)pricesforsaleandrentareoffered.YoucanmoveintoFuchengGardenvillasonsigninganagreement.

Bankswillprovidea50%mortgage(抵押)for5years.

OverseassalesLicense:No.124

Developer:BeijingHongda.RealEstateCo.ltd

69East,North4thRingRoad,ChaoyangDistrict,Beijing

Tel:   64967049

Fax:

1.Theadvertiseris_______

A.FuchengGardenVillas.

B.BeijingHongdaReaEstateCo.,Ltd

C.AmericanCompanyID!

D.TheBeijingLufthansa.  (Key:B)

2.HowmanyhectaresisFuchengGardenVillascoveredbytreesandgreens?

A.6.94.B.27.76.C.34.7.D.80. (Key:B)

3.Accordingtotheadvertisement,whichofthestatementsbelowisNOTtrue?

A.FromJune25toJuly31,1997,youcanbuyorrentFuchengGardenVillaswithalowprice.

B.Youcan’tmoveintoFuehengGardenVillasbeforesigningagreements.

C.Ifyouhaven’tgotenoughmoneyatthemoment,youcan’tbuytheVilla.

D.NotonlyequipmentbutalsoallmaterialsoftheconstructionanddecorationaremadeinAmerica. (Key:C)

(A篇阅读诙谐幽默，B篇阅读关于楼盘销售，很有时尚感。建议教师选用)

unin5Advertiselession19-篇2

lesson17教学设计方案

step1.presentation

askquestionslikethese:

wherecanyoufindadvertisements? whydocompaniesadvertise?

doyouwatchadvertisementsontv? whichareyourfavoriteadvertisements?

putanyusefulnotesandkeywordsthatariseoutofthisdiscussiononthebb.

step2.dialogue

(i.)listening(saytotheclass,“now,wearegoingtolistentoadiscussionaboutanadvertisement.itisalittlebitlong,soi’llplaythetapetwicewithonlytwoquestions.”)

questions:

1.whatistheadvertisementfor?

a.acamera b.acomputer c.atypewriter  (key:b)

2.whatwilltheadbelike?

a.humorous b.serious c.exciting    (key:a)

(ii.)reading

1.askthestudentstoreadthedialogueagain,checkingtheanswers.thenask:

“whatsuggestionseemstobethefinaldecision?”

(key:bob’ssuggestion:putcommentsofthecustomers’atthetopoftheadinbigprintandbringinsomehumor.

2.saytothestudents,“inthisdialogueweshouldlearnhowtoexpressopinions:agreementordisagreement.readthedialoguequicklyagainandi’msureyoucanfindseveralsuchexpressions.”

(thestudentsaresuretofindtheseexpressions.theteachershouldpraisethem,encouragethemtothinkofmoreandputtheexpressionsdownonthebb.also,theteachershouldremindthestudentswhichareindirectandpolitewaysandwhicharedirect.

agreement:

1.ithinkitwouldbeagoodideatodo…

2.iagreewith…

3.that’strue/right.

4.goodidea!/that’sgreat!/whynot!/exactly!

disagreement:

1.i’mafraidican’tagreewithyou.

2.sorry,idon’tthinkso.

3.doyou(really)thinkso?/doyouthink…?

4.idon’tagree(with…).

5.idon’tthinkyouareright.

step3.fillinblanks.

1.doyouthinkmanagerswanttoreadwhatusersthinkaboutanewpieceofofficeequipment.

2.that’sagoodwayofgivinginformation,butit’snotagoodwayofpersuadingpeople.foronething,it’sboring,andpeoplearen’tgoingtoreadanadthatlooksboring.foranotherthing,onecomputerlooksverylikeanother.peoplearen’tgoingtorememberthenameoftheproduct.

3.sowhatexactlyareyousuggesting?

4.thenwecanputtheircommentsatthetopofteadvertisementinbigprint.wecanbringinsomehumourtoo.peopleenjoyreadinghumorousads.

i’llaskthecompanyforalistofrecentcustomers.

step4.languagpoints:

1.ithinkitwouldbeagoodideatohavecommentsfromsecretariesandtypistswhoarealreadyusingit 我想听听用过它的秘书打字员的评论是个好主意。

(1)句中的havecommentfrom…表达“听取…的意见/评价”，相当于listentotheviews/opinionsof…，from接人，表听取别人的意见。e.g.

you‘dbetterhave commentsfromyourteachersandclassmates.你最好听听你的老师和同学们的意见。

(2)这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g

----i’mafraidi’mputtingonweight.我恐怕发胖了.

------ithinkitwouldbeagoodideatokeepondoingmorningexercises.我认为坚持锻炼是个好主意。   

2.comment可用作动词，表达“批评，评论”之意。

①commenton/upon/about对……作出评论，e.g.

thecriticscommentedfavorablyonhisnewbook.评论家们对于他的新书给予好评。

另外,对别人的提问、询问不想回答、不愿回答时，通常用nocomment（无可奉告）

2.wecanbringinsomehumortoo.我们还可以插进一点幽默的话。

这句中的bringin意为“介绍，引进，还进”，相当于introduce。bringin带可表达“搬进，收获，挣得，逮捕”之意,in为副词。e.g.

①bringinthewashing;itlookslikerain.把洗好的衣服收进来，好像要下雨了。

②hebringsinanextrahundreddollarsamonthfromhisnewjob.

他的新工作使他每个月多赚100美元。

③thefarmersarebringinginapples.农民正在收苹果。

3.advertise:tomakesthknowntothepublic.(v.)

advertising(n):thebusinesswhichconcernsitselfwithmakingknowntothepublic.

advertisement(n)=ad:anoticeforsomethingforsale.

weshouldadvertiseforsomeonetolookafterthegarden.

step5.sbpage25part2practice

theaimofthisactivityistogivestudentsanoportunitytohaveafreediscussionandtopractiseoralfluency.gothroughthequestionswiththestudents.andthenaskthemtodogroupwork..whenthestudentsareworkingtogether,theteachershouldgoupanddownamongthestudentsandgivethemanypossiblehelp.makesureeachstudenthasachancetoshowhis/heropinions.

step6workbook

wblesson17,e1and2

sshavetorevisethedialogueinlesson17beforetheydoex.1.allowthemafewminutestogothroughthepassageandfillintheblankswiththeproperwords.thencalloutsomeofthemtoreadaloudthepassageandcorrectthemistakesifthereareany.

ex.2caneitherbedoneattheendoftheclassorasafollow-upofsbpage25,part2.

homework:

1.finishoffthewbexercises.  2.makeupasimilardialoguetoshowone’sopinion.

lesson18教学设计方案

step1revision

1.checktheexercisesinwb.   2.checkthenewdialogue.

step2presentation

[saytothestudents:“actuallywearefamiliarwiththechineseword“广告（advertisement）“.itseemsthattheyarearounduseverywhere.now,readthepassageandthenanswerthefollowingquestionsinpairs.“]

readaloudthequestionsatthetopofthepassage.allowthestudentsenoughtimetoreadthetextandfindtheanswers.puttheminpairstodiscusstheiranswers,thencollecttheanswersfromtheclass.(1.itmakesaproductcheaper.2.five.)

step3.reading

i.readingcomprehension

1.theauthorthinksthatadvertisements________.

a.arewelcomebyeverybody

b.willincreasethecostofproducts

c.havebadinfluenceonpeople

d.canwinmorecustomersforacompany  (key:d)

2.inparagraph1,whichworddoesthewriterusetoexpresshisideathatadvertisingiscommon?

a.developed.b.popular.

c.proved.d.increase.  (key:b)

3.accordingtothetext,advertisementsmaybeusedin________

a.everythingbelection

c.scientificresearchd.education (key:b)

4.howmanymeansofadvertisingarementionedinthetext?

a.7.b.9.11.c.13. (key:c)

5.whichparagraphtalksaboutthepurposeofadvertising?

a.paragraph1.b.paragraph2.

c.paragraph3.d.paragraphs4and5. (key:a)

6.whenanadvertisingcompanymakesadvertisements,whichhappensfirst?

a.havingameeting.b.collectinginformation.

c.writingatext.d.designingtheadvertisements.(key:b)

7.whatdoes“interview”meaninthelastparagraph?

a.see.b.select.c.visit.d.askquestions.

(key:d)

8.whatcanweinferfromparagraph2?

a.onlyafewthingscanbeadvertised.

b.itisdifficulttouseprintedthingsforadvertisements.

c.politicaladvertisementscanonlybeseeninusa.

d.advertisementsareeverywhereforsomanythings.(key:d)

9.howmanystepsarethereinmakinganadvertisement?

a.4.b.5.c.6.d.7.(key:d)

10.whentheadvertisementisready,itisshownonlytoapartofthecountryasa(an)

a.reviewb.testc.performanced.interview (key:b)

ii..groupwork

dividetheclassintosixgroups.oneofthemisresponsibleforthestructureofthetextandeachoftheothersisresponsibleforoneofthefiveparagraphs.(althoughthepassageisnotalongone,thelanguageisplainenoughformostofthestudentstodealwithiteasily.sojustleavethestudentsthetaskslikeanalyzingthestructureofthetext,findingoutthemainideasofthetextandeachparagraph,pickoutthegrammaritemsandusefulexpressions,soonandsoforth.andthisisaverygoodchanceforthestudentstopracticethereadingskillstheyhavelearnttodealwithreadingmaterials.)theteacherjustgoesaroundtheclassandgivesanynecessaryhelptothestudents.

notes:1.thetitleofthetextandthefirstsentenceofeachparagraph(paragraph4and5talkaboutthesamething.)arethesubjectwordandsubjectsentences.thestudentsaresupposedtobeawareofthatandpointitout.iftheycan’t,theteacherissuretoremindthemofthat.

2.thereareseveralplaceswhere–ingand–edwordsareused.thestudentsmaynotpayenoughattentiontothemsotheteachershouldpointthemoutandencouragethestudentstothinkabouttheirusage.forexample:

a.advertisement---advertising(n.),

b.……repeatedadvertisingincreases……

c.……,usingpicturesofphotographs……

3.whenastudentistalkingaboutaparagraph,theteachershouldnotinterruptbutlisten.nomatterinwhichlanguagethestudentisspeaking,theteacherjustgiveshimorherencouragement.ifonestudentcannotexpressherselforhimself,anotheronecangivesomesupplement

step4.fillinblanks:

1.adevertisingisahighlydevelopedtwentieth-centryindustry.

2.isitawasteofmoney?ithasbeenprovedagainandagainthatrepeatedadvertsingincreasesproductsales.

3.usapoliticalleadersoftenuserecordedtvadvertisementstopersuadepeopletovoteforthem.

4.asignoutsideorinsideashopisaformofadvertising.baloonsandlightaeroplanescanbeusedtopullhugesignsastheyflyslowlyoveracity.

5.alsopresentwillbeapersonwhothinksupanideaforanadvertisement,andapersonwhowillbuyspaceinnewspapersortimeontv.

6.theymaytryitoutinasmallpartofthecountrytoseetheresult.

7.iftheadvertisingfails,havingnoeffectonsales,thewholeprogrammewillbereviewed.

step5.languagepoints:

1.thedevelopmentofradio,television，cinema，magazinesandnewspapershasgonehandinhandwithdevelopmentofadvertising.无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的。

句中的gohandinhandwith表示“与……密切相关”，相当于gotogetherwith，其中gowith表示“相配，随……而来”之意。handinhand为副词短语，表示“手牵着手，密切联系，和……一道”之意，后面常加介词with，再加名词。e.g.

①moneydoesn’talwaysgohandinhandwithhappiness.金钱并不总是同幸福密切相关。

②ignoranceandpovertyoftengohandinhand.愚昧和贫穷总是紧密地联结在一起。

③ihavenotapestogowiththebook.我没有这本书配套的磁带。

④handinhandwithreading，hehasdevelopingthehabitofmakingnotes.在阅读的同时，他养成了做笔记的习惯。

2.therehavebeenmajorchangesinadvertisinginthepastsixtyyears.

在过去的60年中，广告业有了一些重大的发展。

时间状语inthepastsixtyyears与完成时连用，inthepast＝duringthelast。例如：

inthepastthreedays，theyhavehadsixexaminations.三天来.他们进行了六次考试。

noonehasbeen（come）hereinthepastweek.一个星期以来，没人来过这里。

3.mailorgiftspostedbycompaniestocustomersisanotherwayofadvertising.公司给顾客寄去的邮件或礼品又是一种广告方式。

4.express后可用oneself作宾语，表示“表达自己的意思（思想）感情等”。e.g.

heisstillunabletoexpresshimself.他还是不能表达清楚自己的意思。

(3)express还可用作形容词，表示“快递的，明确的，特别的，直达的”等意思。e.g.

①thisisanexpresstrain.这是快车。

②sheflewtolondonfortheexpresspurposeofseeingherson她为了探望儿子而特地飞往伦敦。

③thisisanexpressletterforyou.你的快信。

④hehasnevergivenexpressorders.他从未下过明确的命令。

5.alsopresentwillbeapersonwhothinksupanideaforanadvertisement，

…出席会议的人还有广告的策划者，……

1)这是一个倒装句，其正常语序为：

apersonwhothinksupanideaforanadvertisementwillalsobepresent…

因本句中的主语aperson后有定语从句修饰，使主谓之间的间隔太长，因而倒装，表语提至句首避免头重脚轻。

表语提至句首倒装的句型有两种：(1)表语+连系动词+名词主语+其他；（2）表语+代词主语+连系动词+其他。e.g.

①averyhonorablemanheis.他是个非常可敬的人。

②standingagainstthewallaretheumbrellasthathavejustbeenmade.靠墙放着的是刚刚制出的雨伞。

2)句中的thinkup为动副（动词十副词）结构的短语，表达“想出，设计，构思，虚构”之意，相当于invent，imagine。e.g.

delighted,thegirlsthoughtupmanygoodideas.姑娘们一高兴，想出很多好主意。

theprisonerstriedtothinkupaplanforescape.囚犯企图拟出一个逃跑计划。

6.isn’tittimeyoumadesomeone’slifeabiteasier？

你难道不早该让某些人的生活过得更舒服些吗？

it’stimesb.didsth.“是某人早该干某事的时候了。”

it’stimewehadoursupper.我们早就该吃晚饭了。

isittimeyougotthingsready？是你把一切准备好的时候了？

step6.notemaking

sbpage27part2  puttingdownsomekeywordsisenough.thispartcanbedoneveryquickly.

step5.anadvertisement

sbpage27part3(also,aneasyexercise.passitquickly.)

step6.homework:

1.reciteparagraph4. 2.trytodesignanadvertisement.

unin5Advertiselession19-篇3

lesson17教学设计方案

step1.presentation

askquestionslikethese:

wherecanyoufindadvertisements? whydocompaniesadvertise?

doyouwatchadvertisementsontv? whichareyourfavoriteadvertisements?

putanyusefulnotesandkeywordsthatariseoutofthisdiscussiononthebb.

step2.dialogue

(i.)listening(saytotheclass,“now,wearegoingtolistentoadiscussionaboutanadvertisement.itisalittlebitlong,soi’llplaythetapetwicewithonlytwoquestions.”)

questions:

1.whatistheadvertisementfor?

a.acamera b.acomputer c.atypewriter  (key:b)

2.whatwilltheadbelike?

a.humorous b.serious c.exciting    (key:a)

(ii.)reading

1.askthestudentstoreadthedialogueagain,checkingtheanswers.thenask:

“whatsuggestionseemstobethefinaldecision?”

(key:bob’ssuggestion:putcommentsofthecustomers’atthetopoftheadinbigprintandbringinsomehumor.

2.saytothestudents,“inthisdialogueweshouldlearnhowtoexpressopinions:agreementordisagreement.readthedialoguequicklyagainandi’msureyoucanfindseveralsuchexpressions.”

(thestudentsaresuretofindtheseexpressions.theteachershouldpraisethem,encouragethemtothinkofmoreandputtheexpressionsdownonthebb.also,theteachershouldremindthestudentswhichareindirectandpolitewaysandwhicharedirect.

agreement:

1.ithinkitwouldbeagoodideatodo…

2.iagreewith…

3.that’strue/right.

4.goodidea!/that’sgreat!/whynot!/exactly!

disagreement:

1.i’mafraidican’tagreewithyou.

2.sorry,idon’tthinkso.

3.doyou(really)thinkso?/doyouthink…?

4.idon’tagree(with…).

5.idon’tthinkyouareright.

step3.fillinblanks.

1.doyouthinkmanagerswanttoreadwhatusersthinkaboutanewpieceofofficeequipment.

2.that’sagoodwayofgivinginformation,butit’snotagoodwayofpersuadingpeople.foronething,it’sboring,andpeoplearen’tgoingtoreadanadthatlooksboring.foranotherthing,onecomputerlooksverylikeanother.peoplearen’tgoingtorememberthenameoftheproduct.

3.sowhatexactlyareyousuggesting?

4.thenwecanputtheircommentsatthetopofteadvertisementinbigprint.wecanbringinsomehumourtoo.peopleenjoyreadinghumorousads.

i’llaskthecompanyforalistofrecentcustomers.

step4.languagpoints:

1.ithinkitwouldbeagoodideatohavecommentsfromsecretariesandtypistswhoarealreadyusingit 我想听听用过它的秘书打字员的评论是个好主意。

(1)句中的havecommentfrom…表达“听取…的意见/评价”，相当于listentotheviews/opinionsof…，from接人，表听取别人的意见。e.g.

you‘dbetterhave commentsfromyourteachersandclassmates.你最好听听你的老师和同学们的意见。

(2)这个句子是委婉地提出建议的交际英语。句中would是will的过去式，但在此句型中并不表示过去，而是用来代替一般现在时，在说话人提出建议时为了把话说得委婉一点、含糊一点，实际是一种虚拟语气e.g

----i’mafraidi’mputtingonweight.我恐怕发胖了.

------ithinkitwouldbeagoodideatokeepondoingmorningexercises.我认为坚持锻炼是个好主意。   

2.comment可用作动词，表达“批评，评论”之意。

①commenton/upon/about对……作出评论，e.g.

thecriticscommentedfavorablyonhisnewbook.评论家们对于他的新书给予好评。

另外,对别人的提问、询问不想回答、不愿回答时，通常用nocomment（无可奉告）

2.wecanbringinsomehumortoo.我们还可以插进一点幽默的话。

这句中的bringin意为“介绍，引进，还进”，相当于introduce。bringin带可表达“搬进，收获，挣得，逮捕”之意,in为副词。e.g.

①bringinthewashing;itlookslikerain.把洗好的衣服收进来，好像要下雨了。

②hebringsinanextrahundreddollarsamonthfromhisnewjob.

他的新工作使他每个月多赚100美元。

③thefarmersarebringinginapples.农民正在收苹果。

3.advertise:tomakesthknowntothepublic.(v.)

advertising(n):thebusinesswhichconcernsitselfwithmakingknowntothepublic.

advertisement(n)=ad:anoticeforsomethingforsale.

weshouldadvertiseforsomeonetolookafterthegarden.

step5.sbpage25part2practice

theaimofthisactivityistogivestudentsanoportunitytohaveafreediscussionandtopractiseoralfluency.gothroughthequestionswiththestudents.andthenaskthemtodogroupwork..whenthestudentsareworkingtogether,theteachershouldgoupanddownamongthestudentsandgivethemanypossiblehelp.makesureeachstudenthasachancetoshowhis/heropinions.

step6workbook

wblesson17,e1and2

sshavetorevisethedialogueinlesson17beforetheydoex.1.allowthemafewminutestogothroughthepassageandfillintheblankswiththeproperwords.thencalloutsomeofthemtoreadaloudthepassageandcorrectthemistakesifthereareany.

ex.2caneitherbedoneattheendoftheclassorasafollow-upofsbpage25,part2.

homework:

1.finishoffthewbexercises.  2.makeupasimilardialoguetoshowone’sopinion.

lesson18教学设计方案

step1revision

1.checktheexercisesinwb.   2.checkthenewdialogue.

step2presentation

[saytothestudents:“actuallywearefamiliarwiththechineseword“广告（advertisement）“.itseemsthattheyarearounduseverywhere.now,readthepassageandthenanswerthefollowingquestionsinpairs.“]

readaloudthequestionsatthetopofthepassage.allowthestudentsenoughtimetoreadthetextandfindtheanswers.puttheminpairstodiscusstheiranswers,thencollecttheanswersfromtheclass.(1.itmakesaproductcheaper.2.five.)

step3.reading

i.readingcomprehension

1.theauthorthinksthatadvertisements________.

a.arewelcomebyeverybody

b.willincreasethecostofproducts

c.havebadinfluenceonpeople

d.canwinmorecustomersforacompany  (key:d)

2.inparagraph1,whichworddoesthewriterusetoexpresshisideathatadvertisingiscommon?

a.developed.b.popular.

c.proved.d.increase.  (key:b)

3.accordingtothetext,advertisementsmaybeusedin________

a.everythingbelection

c.scientificresearchd.education (key:b)

4.howmanymeansofadvertisingarementionedinthetext?

a.7.b.9.11.c.13. (key:c)

5.whichparagraphtalksaboutthepurposeofadvertising?

a.paragraph1.b.paragraph2.

c.paragraph3.d.paragraphs4and5. (key:a)

6.whenanadvertisingcompanymakesadvertisements,whichhappensfirst?

a.havingameeting.b.collectinginformation.

c.writingatext.d.designingtheadvertisements.(key:b)

7.whatdoes“interview”meaninthelastparagraph?

a.see.b.select.c.visit.d.askquestions.

(key:d)

8.whatcanweinferfromparagraph2?

a.onlyafewthingscanbeadvertised.

b.itisdifficulttouseprintedthingsforadvertisements.

c.politicaladvertisementscanonlybeseeninusa.

d.advertisementsareeverywhereforsomanythings.(key:d)

9.howmanystepsarethereinmakinganadvertisement?

a.4.b.5.c.6.d.7.(key:d)

10.whentheadvertisementisready,itisshownonlytoapartofthecountryasa(an)

a.reviewb.testc.performanced.interview (key:b)

ii..groupwork

dividetheclassintosixgroups.oneofthemisresponsibleforthestructureofthetextandeachoftheothersisresponsibleforoneofthefiveparagraphs.(althoughthepassageisnotalongone,thelanguageisplainenoughformostofthestudentstodealwithiteasily.sojustleavethestudentsthetaskslikeanalyzingthestructureofthetext,findingoutthemainideasofthetextandeachparagraph,pickoutthegrammaritemsandusefulexpressions,soonandsoforth.andthisisaverygoodchanceforthestudentstopracticethereadingskillstheyhavelearnttodealwithreadingmaterials.)theteacherjustgoesaroundtheclassandgivesanynecessaryhelptothestudents.

notes:1.thetitleofthetextandthefirstsentenceofeachparagraph(paragraph4and5talkaboutthesamething.)arethesubjectwordandsubjectsentences.thestudentsaresupposedtobeawareofthatandpointitout.iftheycan’t,theteacherissuretoremindthemofthat.

2.thereareseveralplaceswhere–ingand–edwordsareused.thestudentsmaynotpayenoughattentiontothemsotheteachershouldpointthemoutandencouragethestudentstothinkabouttheirusage.forexample:

a.advertisement---advertising(n.),

b.……repeatedadvertisingincreases……

c.……,usingpicturesofphotographs……

3.whenastudentistalkingaboutaparagraph,theteachershouldnotinterruptbutlisten.nomatterinwhichlanguagethestudentisspeaking,theteacherjustgiveshimorherencouragement.ifonestudentcannotexpressherselforhimself,anotheronecangivesomesupplement

step4.fillinblanks:

1.adevertisingisahighlydevelopedtwentieth-centryindustry.

2.isitawasteofmoney?ithasbeenprovedagainandagainthatrepeatedadvertsingincreasesproductsales.

3.usapoliticalleadersoftenuserecordedtvadvertisementstopersuadepeopletovoteforthem.

4.asignoutsideorinsideashopisaformofadvertising.baloonsandlightaeroplanescanbeusedtopullhugesignsastheyflyslowlyoveracity.

5.alsopresentwillbeapersonwhothinksupanideaforanadvertisement,andapersonwhowillbuyspaceinnewspapersortimeontv.

6.theymaytryitoutinasmallpartofthecountrytoseetheresult.

7.iftheadvertisingfails,havingnoeffectonsales,thewholeprogrammewillbereviewed.

step5.languagepoints:

1.thedevelopmentofradio,television，cinema，magazinesandnewspapershasgonehandinhandwithdevelopmentofadvertising.无线电、电视、电影、杂志和报纸的发展同广告业的发展是齐头并进的。

句中的gohandinhandwith表示“与……密切相关”，相当于gotogetherwith，其中gowith表示“相配，随……而来”之意。handinhand为副词短语，表示“手牵着手，密切联系，和……一道”之意，后面常加介词with，再加名词。e.g.

①moneydoesn’talwaysgohandinhandwithhappiness.金钱并不总是同幸福密切相关。

②ignoranceandpovertyoftengohandinhand.愚昧和贫穷总是紧密地联结在一起。

③ihavenotapestogowiththebook.我没有这本书配套的磁带。

④handinhandwithreading，hehasdevelopingthehabitofmakingnotes.在阅读的同时，他养成了做笔记的习惯。

2.therehavebeenmajorchangesinadvertisinginthepastsixtyyears.

在过去的60年中，广告业有了一些重大的发展。

时间状语inthepastsixtyyears与完成时连用，inthepast＝duringthelast。例如：

inthepastthreedays，theyhavehadsixexaminations.三天来.他们进行了六次考试。

noonehasbeen（come）hereinthepastweek.一个星期以来，没人来过这里。

3.mailorgiftspostedbycompaniestocustomersisanotherwayofadvertising.公司给顾客寄去的邮件或礼品又是一种广告方式。

4.express后可用oneself作宾语，表示“表达自己的意思（思想）感情等”。e.g.

heisstillunabletoexpresshimself.他还是不能表达清楚自己的意思。

(3)express还可用作形容词，表示“快递的，明确的，特别的，直达的”等意思。e.g.

①thisisanexpresstrain.这是快车。

②sheflewtolondonfortheexpresspurposeofseeingherson她为了探望儿子而特地飞往伦敦。

③thisisanexpressletterforyou.你的快信。

④hehasnevergivenexpressorders.他从未下过明确的命令。

5.alsopresentwillbeapersonwhothinksupanideaforanadvertisement，

…出席会议的人还有广告的策划者，……

1)这是一个倒装句，其正常语序为：

apersonwhothinksupanideaforanadvertisementwillalsobepresent…

因本句中的主语aperson后有定语从句修饰，使主谓之间的间隔太长，因而倒装，表语提至句首避免头重脚轻。

表语提至句首倒装的句型有两种：(1)表语+连系动词+名词主语+其他；（2）表语+代词主语+连系动词+其他。e.g.

①averyhonorablemanheis.他是个非常可敬的人。

②standingagainstthewallaretheumbrellasthathavejustbeenmade.靠墙放着的是刚刚制出的雨伞。

2)句中的thinkup为动副（动词十副词）结构的短语，表达“想出，设计，构思，虚构”之意，相当于invent，imagine。e.g.

delighted,thegirlsthoughtupmanygoodideas.姑娘们一高兴，想出很多好主意。

theprisonerstriedtothinkupaplanforescape.囚犯企图拟出一个逃跑计划。

6.isn’tittimeyoumadesomeone’slifeabiteasier？

你难道不早该让某些人的生活过得更舒服些吗？

it’stimesb.didsth.“是某人早该干某事的时候了。”

it’stimewehadoursupper.我们早就该吃晚饭了。

isittimeyougotthingsready？是你把一切准备好的时候了？

step6.notemaking

sbpage27part2  puttingdownsomekeywordsisenough.thispartcanbedoneveryquickly.

step5.anadvertisement

sbpage27part3(also,aneasyexercise.passitquickly.)

step6.homework:

1.reciteparagraph4. 2.trytodesignanadvertisement.

unin5Advertiselession19-篇4

Lesson19教学设计方案

ADVERTISING(2)

StepI.ReadingComprehension:(givethestudents7to8minutestofinishtheexercises.)

1.Accordingtothetext,mostpeoplereadadvertisementsfor:       .

A.knowledge  B.fun

C.killingtime   D.bothinformationandfun  (Key:D)

2.Whydomostadvertisementsbeginwithaquestion?

A.Becausenobodyknowstheanswer.

B.Becauseaquestioncanmakeanadvertisementfunny.

C.Becausereaderswillbeinterestedinfindingouttheanswer.

D.Becauseaquestionwillwinmorecustomersforacompany. (Key:C)

3.Whatisveryimportantinanadvertisement?

A.Aquestion.B.Information.

C.Humor. D.Astory. (Key:C)

4.Whatisoneofthedangersofaseriesofadvertisements?

A.Readerswillbetiredofreadingtoomanytexts.

B.Readerswilllosepatience.

C.Readerswillforgetthenameoftheproduct.

D.Readerswillforgettheadvertisement.(Key:C)

5.Whatmayturnagoodadvertisementintoabadone?

A.Aquestion.B.Astory.

C.Badtranslation.D.Theexpensivepriceoftheproduct(Key:C).

StepII.lanuagepoints:

1.Whatmakeagoodadvertisement？怎样才能使广告做得好呢9

句中的make是及物动词，作“（有条件）成为”解。原句相当于：Whatmakesanadvertisementagoodone？

又如：Coldteamakesagooddrinkinsummer.冷茶是夏季很好的饮料。

2.Nobodyboughtheproduct，however，becausewhentranslateditmeant“Xputslivingthingsintodryhair”

然而，谁也不来买这个产品，因为原句经过翻译之后，意思变成了“X使干发生虫。”

句中的whentranslated＝whenitwastranslated，相当于一个时间状语从句。

当从句的主语和主句的主语一致时，我们可将从句的主语和部分谓语动词省略，而采用分词的形式. 如：Iwon’tgounlessInvited.（=…unlessaminvited.）如果没有邀请，我就不去了。

Ifplayingallday，you’lllearnnothing.如果整天玩，你什么也学不到。

当从句是由引导词十itis/itwas＋adj.这一结构时，可将itis或itwas省略，类似的说法有whennecessary，whenpossible，ifnecessary，itpossible等。

又如：Thisdifficultymustbeavoidedifpossible.

Ifnecessary，we’lltryourbesttohelpyou.（＝Ifitisnecessary，…）如果需要，我们将尽力帮助你们

3.Isitawasteofmoney？广告是不是浪费钱呢？

句中的waste是不可数名词，但它表示一种浪费时，可与不定冠词a连用，用成Itiswasteoftime/money/breath/energy/speechtodosth.。e.g.

①It’sawasteofbreathtotalktohim.和他交谈自费口舌。

②It’sawasteoftimetowaitanylonger.再等下去是白费时间。

4.Acompanythatsoldhaircreamwantedtosay“xputslifeintodryhair”

一家卖发蜡的公司本来是想说：“X使干发生辉。”

句中的put…into的直接意思是“把……放入”，随着put后面所接名词的不同，含义异常灵活。

①putlifeintothedryhair（life为生命力、活力）使干发生辉。

②putlivingthingsintothedryhair（livingthings为有生命的东西）使干头发生虫。

5.Sometimesadvertisementstellastory，orthestorymaybecontinuedoveranumberofadvertisements.   有时广告述说一个故事，或者这个故事在今后的一系列广告中连载。

句中的over为介词，在此处指时间，意为“在……中度过一段时间”。e.g.

①Theseappleswillkeepoverthewinter 可以把这些苹果一直保存到冬天以后。

②Hehasmadegreatprogressinhisstudiesoverthepasttwoyears.在过去的两年里，他在学业上取得了很大进步。

6.Wehadtheideatriedout. 这个观点已验证过了。

这句的句式havetheideatriedout为过去分词triedout做复合宾补。这句式常用在have/get/make/keep等动词后面，意思是“把/让某人某物怎么样”。过去分词做复合宾语时与句子的宾语存在着逻辑上的被动关系。e.g

①Weshallhaveyourluggagefetchedfromtheairport.我们将派人去机场把你的行李取回。

②He’sgoingtohaveanewadvertisementfilmed. 他准备马上叫人拍一份新广告。

教学设计示例

听力阅读教案

I.Listening:

Advertising:Threepeople,Harry,JennyandBrian,arediscussingtheiradvertisingplansforanewproduct.

H=Harry      B=Brian        J=jenny

H:So,howmuchmoneyhavewegottospend?

B:Sevenhundredandfiftythousandpounds.Jenny,whatdoyousuggest?

J:IsuggestthatweusemainlyTV,cinemaandprint.

B:Isee,Magazinesandnewspapes.Canyougiveusyourreasons?

J:Sure.First,ourproductlooksgood.Soitwouldbeawasteofmoneytouseradio.Second,ourproductmoveswell,anditmovesfast.SoIwantpeopletoseeitontheroadsinourads,goingthroughthehills,thatkindofthing.

B:Whataboutadvertisingboards?

J:No.Iprefermagazinesandnewspapers,andwehaven’tgotthemoneytodoallthree.SopeoplewillseetheadonTVandinthecinema.Thenthey’llbeabletoreadallaboutitwhenthey’resittingdown,readingtheirnewspapersandmagazines.

H:Igettheidea.Thencustomerscanreadthedetailedproductinformationandchecktheprices.

J:Exactly.

H:Sonoadvertisingboards.Whendoyouwanttheadvertisingtostart,Brian?

B:Maythe1st.ThatgivesusthreemonthstoruntoAugust1stwhenmostpeopleliketobuytheirnewcars.

J:Isee.Sowe’retalkingaboutthreemonths.Andhaveyouthoughtofaheadline?

H:Whataboutthisone?“ThenewCentury505----thecaryoualwayspromisedyourself.”

II.Readingcomprehension.

A

Amanoncesaidhowuselessitwastoputadvertisementsinthenewspapers.“Lastweek,”saidhe,“myumbrellawasstolenfromaLondonChurch.Asitwasapresent,Ispenttwiceitsworthinadvertising,butdidn’tgetitback.”

“Howdidyouwriteyouradvertisement?”askedoneofthelisteners,amerchant.

“Hereitis,”saidtheman,takingoutofhispocketaslipcutfromanewspaper.Theothermantookitandread.“LostfromtheCityChurchlastSundayevening,ablacksilkumbrella.ThegentlemanwhofindsitwillreceivetenshillingsonleavingitatNo.10BroadStreet.”

“Now,”saidthemerchant,“Ioftenadvertise,andfindthatitpaysmewell.Butthewayinwhichanadvertisementisexpressedisofgreatimportance.Letustryforyourumbrellaagain,andifitfails,I’llbuyyouanewone.”Themerchantthentookaslipofpaperoutofhispocketandwrote.“IfthemanwhowasseentotakeanumbrellafromtheCityChurchlastSundayeveningdoesn’twishtogetintotrouble,hewillreturntheumbrellatoNo.10BroadStreet.Heiswellknown.”

Thisappearedinthepaper,andonthefollowingmorning,themanwasastonishedwhenheopenedthefrontdoor.Inthedoorwaylayatleasttwelveumbrellasofallsizesandcoloursthathadbeenthrownin,andhisownwasamongthem.Manyofthemhadnotesfastenedtothemsayingthattheyhadbeentakenbymistake,andbeggingthelosernottosayanythingaboutthematter.

1.Theresultofthefirstadvertisementwasthat______

A.themangothisumbrellaback

B.themanwastedsomemoneyadvertising

C.nobodyfoundthemissingumbrella

D.theumbrellawasfoundsomewhereneartheChurch

(Key:B)

2.“Ifitfails,I’llbuyyouanewone.”suggestedthat____.

A.hewasquitesureofsuccess

B.hewasnotsurewhetherhewouldgettheumbrellahack

C.hewasrichenoughtoaffordanewumbrella

D.hedidnotknowwhattodo  (Key:A)

3.Thisisastoryabout_____

A.auselessadvertisement

B.howtomakeaneffectiveadvertisement

C.howthemanlostandfoundhisumbrella

D.whatthemerchantdidfortheumbrellaowner

(Key:B)

B

FuchengGardenVillasissituatedalongtheNorth4thRingRoad,just2kilometreseastawayfromtheAsianGamesVillagewitheasytrafficconnection.Itis5kilometresfromtheBeijingLufthansaCentre.

FuchengGardenVillasoccupiesanareaof34.7hectares(公顷),over80%ofwhichiscoveredbytreesandgreens,justlikeagardeninthecity.

Allthe108villasweredesignedbyAmericanCompanyIDI,inAmericanstyle,luxuriousbesidescomfortable.

Allmaterialsoftheconstructionanddecoration(装饰)aswellasequipmentarefamousAmericanproducts.

FromnowtoJuly31st,preferential(优惠)pricesforsaleandrentareoffered.YoucanmoveintoFuchengGardenvillasonsigninganagreement.

Bankswillprovidea50%mortgage(抵押)for5years.

OverseassalesLicense:No.124

Developer:BeijingHongda.RealEstateCo.ltd

69East,North4thRingRoad,ChaoyangDistrict,Beijing

Tel:   64967049

Fax:

1.Theadvertiseris_______

A.FuchengGardenVillas.

B.BeijingHongdaReaEstateCo.,Ltd

C.AmericanCompanyID!

D.TheBeijingLufthansa.  (Key:B)

2.HowmanyhectaresisFuchengGardenVillascoveredbytreesandgreens?

A.6.94.B.27.76.C.34.7.D.80. (Key:B)

3.Accordingtotheadvertisement,whichofthestatementsbelowisNOTtrue?

A.FromJune25toJuly31,1997,youcanbuyorrentFuchengGardenVillaswithalowprice.

B.Youcan’tmoveintoFuehengGardenVillasbeforesigningagreements.

C.Ifyouhaven’tgotenoughmoneyatthemoment,youcan’tbuytheVilla.

D.NotonlyequipmentbutalsoallmaterialsoftheconstructionanddecorationaremadeinAmerica. (Key:C)

(A篇阅读诙谐幽默，B篇阅读关于楼盘销售，很有时尚感。建议教师选用)