Getting the message复习

unit5gettingthemessage整体感知单元要点

wordstudy1.advertise 2.consideration3.brand4.charge 5.loss6..blame7.broadcast .8.post9.react 10.annoy11.defender12.accuse13.associate14.appeal15.frequent16..figure17.profit18.campaign19.policy20.nowadays21.target22.attach23.discount24.bargain25.bonus1.广告2.考虑3.商标4.负责5.损失6.责备7.广播8.张贴9.反应10.恼怒11. 辩护人12.指控13.使发生联系14.呼吁15.频繁的16.数字17.利润18.运动19.政策20.如今21.目标22.附加23.打折扣24.交易25.以外的好处

usefulexpressions1.takesth.intoconsideration2.betoblame3.inchargeof4.beannoyedwith5.accusesb.of6.getacross7.appealtosb.todosth..8.makeprofits9.attachto10.makesense 1.把……考在内2.应该受责备3.掌管4.对……感到恼怒5.控告某人……6.传播或为人理解7.呼吁某人做某事8.获取利润9.附上10.有意义sentence,patterns＆communicativeenglish表抱怨thenewspaperistoblame…heshouldn’thavendoneit…表达感情及不同意见i’mangryabouttheadsfor…i’mveryupsetbecauseihavejust…ithinkthenewspaperisresponsibleandshouldhelpyougetmoneyback.grammar复习宾语补足语（reviewtheobjectcomplement）somepeoplefindadvertisementsusefulandentertaining.thereforeadvertising,insteadofmakingaproductmoreexpensive,oftenmakes itcheaper.topic＆writing运用所学语言，围绕广告的作用这一题材，表达不满或其他信息背景知识              advertisingadvertisingisamessagedesignedtoraiseaproduct,aserviceoranidea.inmanycountries,peoplecomeintodailycontactwithmanykindsofadvertising.advertisementsreachpeoplethroughnewspapers, magazines,television,radio,outdoorsigns,largeboardsandballoonsandsoon.thepurposeistosellproductsorservices.producersadvisetotrytocreatean“image“ofthecompanyandtheirproducts.tobeeffective,anadvertisementmustbeattractiveandcangainaperson’interest.advertisersoftenpayfilmandtvstars,popularathletesandothercelebritiestoendorseproducts.repeatedadvertisementscanhelpbuildacompany’sreputation,increaseproductsalesandreduceprice.advertisingisnowascientificbusiness.oncemanagerswouldsayjokingly,“iknowhalfofwhatispendonadvertisingiswasted,butidon’tknowwhichhalf”.nowallpartsofanadvertisingprogramareproperlymeasuredandresearched.共20页，当前第1页1234567891011121314151617181920