个人简历样例（商学院）

Guowei(George)Zhang

Rm.201,Bldg.18,BlockofMaterials,

MingGuangCun,Beijing,100088

86-10-66802266

Education

FudanUniversityShanghai,China

1992-1996

BachelorofBusinessAdministration,Marketing.

RankedfirstinclassinJuniorandSenioryears;Recipient,merit-basedFirstRankScholarship.

Editor-in-chiefofUniversityNewspaper,FudanSociety.

1996classpresidenttoBusinessAdministrationandFinanceDepartment.

NanchangWenhuaMiddleSchoolJiangxi,China

1989-1992

ChairmanofStudentUnion

EnglishSkills

FluentinspokenandwrittenEnglish

TOEFLscore:650

GMATscore:740

Experience

ChinaNationalTechnicalImportandExportCorporationBeijing,China

1998-2000

SeniorProjectManager,PowerProjectsDivision

Conductedmarketresearchandcompetitiveanalysis,identifiednewbusinessopportunities,andco-designedstrategicplantoincreasedivisionsannualsales.

Providedfinancialadvicetoclientsonoptimizationof$500MMforeignfunds.Analyzedforeignexchangeexposureandformulatedhedgingstrategiesusingcurrencyswapandforwardcontracts.

Managedinternationalcompetitivebiddinganddirectcontractingforpowergenerationequipmentprocurement.Evaluatedcounterpartycreditintransactions.

Negotiatedequipmentimportcontractsupto$300MMwithleadingglobalmanufacturers,resultinginpricereductionsofupto$3.5MMandgrossprofitof$5MM.

Unilever(China)Ltd.Shanghai,China

1996-1998

AssistantBrandManager,SunlightDetergent

Developedandimplementedmarketentrystrategyallowingsuccessfulproductintroductiontolow-endconsumersegmentofChina(70%oftotalpopulation).

Testmarketedthebrandina13MM-populationareaandgained14.7%volumesharein3months.

Designedextensivedistributionnetworkfornationwideruralpenetrationthatgained48%weighteddistributionwithin3monthsintestmarketarea.

Developed10-yearbusinessstrategytodeterminelong-termprofitabilityofthebrand.

Achievedbrandcostreductionbyeliminatingoperationalinefficiencyandmodifyingformulation.Resultedinreducingcostsby35%comparedtocompetitorsbrands.

MarketingExecutive,Detergents

CollaboratedwithCoopers&Lybrandconsultantsonastrategicstudyofmass-marketdetergentopportunitiesinChina,whichledtoamajorbranddevelopmentprojectforthecompany.

Plannedannualbrandactivities.Forecastedandcontrolledadvertisingandpromotionbudgets.

Designedandadministeredmarketresearchprojects.Analyzedresultsanddevelopedrecommendationsforuseinstrategicplanningandproductmodificationdecisions.

Supervisedandbriefedadvertisingagenciesandmarketresearchcompanies.

Coordinatedinternalfunctionaldepartmentstoachieveprojectmarketshareandrevenuetargets.

AdditionalInformation

Publishedwriterofshortstoriesandprose.

AssociatedegreeinAdvertisingDesign.

Enjoycooking,dancing,travelandmovies.