价格的界定(The Definition of Price)

pricesdeterminehowresourcesaretobeused.theyarealsothemeansbywhichproductsandservicesthatareinlimitedsupplyarerationedamongbuyers.thepricesystemoftheunitedstatesisacomplexnetworkcomposedofthepricesofalltheproductsboughtandsoldintheeconomyaswellasthoseofamyriadofservices,includinglabor,professional,transportation,andpublic-utilityservices.

theinterrelationshipsofallthesepricesmakeupthe"system"ofprices.thepriceofanyparticularproductorserviceislinkedtoabroad,complicatedsystemofpricesinwhicheverythingseemstodependmoreorlessuponeverythingelse.

ifoneweretoaskagroupofrandomlyselectedindividualstodefine"price",manywouldreplythatpriceisanamountofmoneypaidbythebuyertothesellerofaproductorserviceor,inotherwordsthatpriceisthemoneyvaluesofaproductorserviceasagreeduponinamarkettransaction.

thisdefinitionis,ofcourse,validasfarasitgoes.foracompleteunderstandingofapriceinanyparticulartransaction,muchmorethantheamountofmoneyinvolvedmustbeknown.

boththebuyerandthesellershouldbefamiliarwithnotonlythemoneyamount,butwiththeamountandqualityoftheproductorservicetobeexchanged,thetimeandplaceatwhichtheexchangewilltakeplaceandpaymentwillbemade,theformofmoneytobeused,thecredittermsanddiscountsthatapplytothetransaction,guaranteesontheproductorservice,deliveryterms,returnprivileges,andotherfactors.

inotherwords,bothbuyerandsellershouldbefullyawareofallthefactorsthatcomprisethetotal"package"beingexchangedfortheasked-foramountofmoneyinorderthattheymayevaluateagivenprice.