更新时间：2025-08-07 14:28:35
in1955,amannamedraymondkrocenteredapartnershipwithtwobrothersnamedmcdonald.
theyopenedapopularrestaurantincalifor-niawhichsoldfoodthatwaseasytoprepareandservequickly.hamburgers,frenchfriesandcolddrinkswerethemainfoodthere.
krocopenedsimilareatingplacesunderthesamename,mcdonalds,andtheywereaninstantsuccess.helatertookoverthecompany,andtodayitisoneofthemostfamousandsuccessful"fast-food"restaurantsinamericaandtheworld.
whywashisideasosuccessful?probablythemostimportantreasonwasthathistimingwasright.inthe]950s,mostmarriedwomenstayedhometokeephouseandtakecareoftheirchildren.inthe1960s,manywomenreturnedtotheworkplace.
thismeantthattheyhadlesstimeandenergyforhouseworkandpreparationofmeals,sotheydependedmoreon"tvdinners"andfast-foodrestaurants.singleparentsalsohavelittletimetospendinthekitchen.peoplelivingalonealsodependonthistypeoffood,sincecookingforoneisoftenmoretroublethanitisworth.
fast-foodisnotpartofallamericanslives.anothertrendofthe1960s,sometimescalledtheback-to-naturemovement,influencedmanypeopletoavoidfoodthatwaspackagedandprocessed.thispreferencefornaturalfoodcontinuestothisday.
fromthesuccessofraymondkrocsfast-foodbusiness,wecansaythatsocialandeconomictrendsinfluencewhereandwhatweeat.
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