更新时间:2025-08-13 19:40:24
Dan上回提议前半年给他们二成折扣,后半年再降为一成半,经Robert推翻后,Dan再三表示让步有限。您知道Robert在这折扣缝隙中游走,如何才能摸出双方都同意的数字呢?他从锦囊里又掏出什么妙计了呢?
请看下面分解:
R:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?
D:That’salottosell,withverylowprofitmargins。
R:It’saboutthebestwecando,Dan.(pause)Weneedtohammersomethingout(敲定)today.IfIgobackempty-handed,Imaybecomingbacktoyousoontoaskforajob.(smiles)
D:(smiles)O.K.,17%thefirstsixmonths,14%forthesecond?!
R:Good.Let’sironout(解决)theremainingdetails.Whendoyouwanttotakedelivery(取货)?
D:We’dlikeyoutoexecutethefirstorderbythe31st。
R:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st。
D:Right.Wecouldn’thandlemuchlargershipments。
R:Fine.ButI’dpreferthefirstshipmenttobe1000units,thenext20xx.The31stisquitesoon----Ican’tguarantee1500。
D:Icanagreetothat.Well,ifthere’snothingelse,Ithinkwe’vesettledeverything。
R:Dan,thisdealpromisesbigreturns(赚大钱)forbothsides.Let’shopeit’sthebeginningofalongandprosperousrelationship。
今天Robert的办公室出现了一个生面孔――KevinHughes,此人代表美国一家运动产品公司,专程来中国台湾寻找加工.接洽的加工产品市运动型“磁质石膏护垫”,受伤的运动员包上这种产品上场比赛,即可保护受伤部位,且不妨碍活动.现在,我们就来看看两人的会议现况:
R:Wefoundyourproposalquiteinteresting,Mr.Hughes.We’dliketoweightheprosandcons(衡量得失)withyou.
K:Mr.RobertLiu,we’velookedalloverAsiaforamanufacturer;yourcompanyisoneofthemostsuitable.
R:Ifwecansettleanumberofbasicquestions,I’mconfidentinsayingthatwearethemostsuitableforyourneeds.
K:Ihopeso.Andwhatmightbethebasicquestionsyouhave?
R:First,doyouintendtotakeapositionin(投资于……)ourcompany?
K:No,wedon’t,Mr.Liu.ThisisjustOEM.
R:Isee.Then,themostimportantthingisthesizeofyourorders.We’llhavetoinvestagreatdealofmoneyinthenewproductionprocess.
K:Ifyoucanguaranteecontinuingquality,wecansignacommitmentfor75,000piecesayear,forfiveyears.
R:AtU.S.$1000apiece,we’llmakeanaveragereturnofjust4%.That’stoogreatafinancialburdenforus.
K:I’llcheckthenumberlater,butwhatdoyoupropose?
R:Here’showyoucandemonstratecommitmenttothisdeal.Makeittenyears,increasetheunitprice,andprovidetechnologytransfer.
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线.就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:
R:Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon’tgodownmuch.
D:Justwhatareyouproposing?
R:Wecouldtakeacut(降低)ontheprice.But25%wouldslashourprofitmargin(毛利率).Wesuggestacompromise――10%.
D:That’sabigchangefrom25!10isbeyondmynegotiatinglimit.(pause)Anyotherideas?
R:Idon’tthinkIcanchangeitrightnow.Whydon’twetalkagaintomorrow?
D:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommonground(共同信念)onthis.
D:Robert,I’vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
R:Ihopeso,Dan.Myinstructionsaretonegotiatehardonthisdeal――butI’mtryveryhardtoreachsomemiddleground(互相妥协).
D:Iunderstand.Weproposeastructureddeal(阶段式和约).Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.
R:Dan,Ican’tbringthosenumbersbacktomyoffice――they’llturnitdownflat(打回票).
D:Thenyou’llhavetothinkofsomethingbetter,Robert.
DanSmith是一位美国的健身用品经销商,此次是RobertLiu第一回与他交手.
就在短短几分钟的交谈中,RobertLiu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心.双方第一回过招如下:
D:I’dliketogettheballrolling(开始)bytalkingaboutprices.
R:Shoot.(洗耳恭听)I’dbehappytoansweranyquestionsyoumayhave.
D:Yourproductsareverygood.ButI’malittleworriedaboutthepricesyou’reasking.
R:Youthinkweaboutbeaskingformore?(laughs)
D:(chuckles莞尔)That’snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI’dlikeisa25%discount.
R:Thatseemstobealittlehigh,Mr.Smith.Idon’tknowhowwecanmakeaprofitwiththosenumbers.
D:Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness――volumesales(大笔交易)――thatwillslashyourcosts(大量减低成本)formakingtheExec-U-ciser,right?
R:Yes,butit’shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(销磬)somany?(pause)We’dneedaguaranteeoffuturebusiness,notjustapromise.
D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther
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